tag:elgan.com,2013:/posts Mike Elgan 2021-12-07T22:51:38Z Mike Elgan tag:elgan.com,2013:Post/1768170 2021-12-07T22:51:37Z 2021-12-07T22:51:38Z The salt for this mezcal margarita is mixed with dried berries
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Mike Elgan
tag:elgan.com,2013:Post/1768130 2021-12-07T19:00:03Z 2021-12-07T19:00:04Z How to bring digital retail experiences to your brick-and-mortar store

Despite the growing popularity of online retail, good old-fashioned brick-and-mortar retail stores are here to stay. What's changing is customer expectations about the retail experience.

In short, online retail and physical retail each have upsides and downsides. Consumers have come to expect all the upsides (like digital retail technology in stores and easily navigable store flow) and as few of the downsides (long lines and poor customer experiences, for instance) as possible. Many stores are accomplishing this balance by establishing digital experiences and technology in retail stores.

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Mike Elgan
tag:elgan.com,2013:Post/1768072 2021-12-07T14:54:27Z 2021-12-07T14:54:27Z Getting ready for an awesome day meeting with friends in Mexico City! ]]> Mike Elgan tag:elgan.com,2013:Post/1767943 2021-12-06T23:59:20Z 2021-12-06T23:59:20Z Where I’m at: Mexico City’s Zocalo Square!
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Mike Elgan
tag:elgan.com,2013:Post/1767626 2021-12-06T15:00:00Z 2021-12-06T15:00:03Z Watch TWiT with host Leo Laporte and guests Alex Wilhelm, Brian McCullough and me!

We talked about Jack leaving Twitter, Web3, Bitcoin, Cyber Monday, that cube-shaped 'mystery hut' on the moon and more!

Watch now!

Subscribe!! 

Join the club!!!

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Mike Elgan
tag:elgan.com,2013:Post/1766725 2021-12-04T04:51:57Z 2021-12-04T04:51:58Z Just discovered this delightful Greek orange semi-sparkling wine
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Mike Elgan
tag:elgan.com,2013:Post/1766539 2021-12-03T20:06:20Z 2021-12-03T20:06:20Z Central California is amazing this time of year

Amira took this photo yesterday around sunset during our drive from L.A. to the Bay Area. 

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Mike Elgan
tag:elgan.com,2013:Post/1766036 2021-12-02T16:55:27Z 2021-12-02T16:55:28Z My office today: Intelligentsia Coffee in LA
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Mike Elgan
tag:elgan.com,2013:Post/1765651 2021-12-01T19:37:14Z 2021-12-01T20:05:49Z Only in LA: a cocaine spoon to stir your coffee
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Mike Elgan
tag:elgan.com,2013:Post/1765574 2021-12-01T16:30:37Z 2021-12-01T16:30:38Z My office today: Intelligentsia Coffee in L.A.’s Silverlake district
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Mike Elgan
tag:elgan.com,2013:Post/1765371 2021-12-01T01:39:50Z 2021-12-01T01:39:50Z Feeling vulnerable? Here’s how to build a cybersecurity vulnerability management program!

As businesses grow, so does their attack surface. More network-connected devices drive innovation and efficiency. But with more devices comes more cyber risk.  Protecting the ever-expanding attack surface is more important than ever, with high-profile vulnerabilities being exploited more frequently—and with more impact. 

One of the most effective ways to mitigate cyber risk is by creating and maintaining a robust vulnerability management program.

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Mike Elgan
tag:elgan.com,2013:Post/1765302 2021-11-30T22:39:59Z 2021-11-30T22:39:59Z My office today: The Erewhon grocery store in the Silverlake district of Los Angeles
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Mike Elgan
tag:elgan.com,2013:Post/1765178 2021-11-30T17:06:41Z 2021-11-30T17:06:41Z How to do hyper personalization right

Personalization is good. It makes people feel good about brands that offer it. Good old-fashioned personalization typically uses data points such as name, title, purchase history, zip code and behavioral data to present relevant information.

The most common example of personalization is mass marketing emails that address each customer by name. Another is when a consumer is browsing for a brown jacket and are then shown online ads for brown jackets on other sites.

Hyper personalization takes it up a notch with artificial intelligence and near-real-time data to provide extremely relevant and timely content to customers. 

Using AI, customer behavior and preferences can be finely captured, and that data can be turned into specific messaging delivered at the right time and place for maximum effect.

Here's how to do hyper personalization right.

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Mike Elgan
tag:elgan.com,2013:Post/1764926 2021-11-29T18:44:41Z 2021-11-29T18:44:42Z How the rise in cyberattacks Is changing consumer behavior If a store you visit often suffers a cyberattack, you might feel like someone went through your wallet. This kind of attack or data breach, and this kind of feeling, isn’t new. The growing frequency, cost and impact of cyberattacks are new — and consumers notice. Consumers are more aware of attacks than ever before. After all, they affect the public directly more often now, such as when attackers steal their personal information from a large company.

Here's how consumer awareness is changing as the result of the rise in cyberattacks. 

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Mike Elgan
tag:elgan.com,2013:Post/1763660 2021-11-26T02:28:54Z 2021-11-26T20:52:42Z Thanksgiving dinner!

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Mike Elgan
tag:elgan.com,2013:Post/1763613 2021-11-25T23:40:14Z 2021-11-26T02:29:51Z Thanksgiving mashed potatoes and gravy!

Mashed potatoes with butter and a little garlic, combined with chanterelle mushroom gravy!

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Mike Elgan
tag:elgan.com,2013:Post/1763604 2021-11-25T23:18:03Z 2021-11-30T13:10:05Z Thanksgiving rolls!

Sourdough fermented three days. 

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Mike Elgan
tag:elgan.com,2013:Post/1763596 2021-11-25T20:59:27Z 2021-11-26T19:37:15Z Thanksgiving turkey!

I have no idea what this complicated mixture is that Amira made for Squishyface to rub on the turkey, but it’s delicious. 

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Mike Elgan
tag:elgan.com,2013:Post/1763594 2021-11-25T20:52:46Z 2021-11-26T19:42:31Z Thanksgiving wine!

Every year we drink for Thanksgiving this stunning amber wine called Veto — both made by our wonderful friend, Sara Meneguz, whose winery is in the Prosecco Hills district of Veneto (just north of Venice). The color of Veto is mind-blowing. The taste is indescribable, unlike any other wine I have ever tasted. And it’s the only wine I know of that pairs with all our Thanksgiving foods. I always try, but fail, to capture the color in photographs. But I love the way this Italian wine sparkles in the California sunshine. I’ll keep trying. 

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Mike Elgan
tag:elgan.com,2013:Post/1763579 2021-11-25T19:38:17Z 2021-11-26T19:40:38Z Thanksgiving dishes!

Mac-n-cheese (by popular demand), cranberry sauce (cranberries cooked in orange juice with spices), mushroom green beans, saffron wild rice pilaf, Amira’s mind-blowing salad dressing.
  
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Mike Elgan
tag:elgan.com,2013:Post/1763571 2021-11-25T18:43:17Z 2021-11-30T13:20:01Z Thanksgiving pumpkin pie!

Pumpkin pie made with fermented emmer and whole spelt crust and butternut squash (which tastes better than pumpkin). 

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Mike Elgan
tag:elgan.com,2013:Post/1763544 2021-11-25T16:00:15Z 2021-11-30T13:08:57Z Thanksgiving apple pie!
Fermented whole spelt, white spelt and emmer flour crust. “Nutty bottom” is pecans with kefir drizzle. Apple coated with cinnamon, brown sugar, home-made chai spice mix and corn starch and topped with butter. Egg wash for the top of the crust. 

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Mike Elgan
tag:elgan.com,2013:Post/1763358 2021-11-25T01:48:45Z 2021-11-25T01:48:45Z I miss the goats in Morocco

If you drive around the parts of Morocco where they grow argan trees for argon oil, you'll always find herds of goats that love to climb the trees. They're cute and I miss them. But the good news is that we'll be going back to Morocco in February! 

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Mike Elgan
tag:elgan.com,2013:Post/1763283 2021-11-24T22:15:25Z 2021-11-24T22:15:25Z How to design IoT security from the ground up

The Internet of Things (IoT) is a powerful boon to business. But it also represents a massive potential expansion of the cybersecurity attack surface. So far, IoT inclusion in many organizations has been poorly organized, haphazard and poorly planned. This needs to change. After all, IT security depends on IoT security.

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Mike Elgan
tag:elgan.com,2013:Post/1763227 2021-11-24T20:04:17Z 2021-11-24T20:04:17Z Why every region of the world has its own cybersecurity problems

Cybersecurity threats, risks and challenges vary a lot from one region to the next and one nation to the next. Targets vary based on local resources to exploit. Cyber criminals and nation-state attackers zero in on specific nations, companies and organizations for varying incentives. 

Of course, the COVID-19 pandemic exacerbated cybersecurity threats. Attackers might launch remote work-enabled attacks or social engineering attacks using COVID-19 fears as the content. The pandemic caused supply chain and economic woes, too. 

Here are the top cybersecurity issues in each corner of the globe today. 



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Mike Elgan
tag:elgan.com,2013:Post/1763225 2021-11-24T19:56:29Z 2021-11-24T19:56:30Z Why you should go hack yourself

Getting breached is the surest way to learn your organization’s cybersecurity vulnerabilities. And that’s why you need to hack yourself before threat actors do. A cyber breach and attack simulation, also called red teaming, is best to understand vulnerabilities in practice, rather than just theory. What can you do before, during and after a simulated attack to boost your defenses?

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Mike Elgan
tag:elgan.com,2013:Post/1761777 2021-11-20T21:39:52Z 2021-11-20T21:39:52Z Proofing two loaves of emmer with sesame seed crust for sandwich bread.
This is going in the oven in a few hours.
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Mike Elgan
tag:elgan.com,2013:Post/1761759 2021-11-20T20:20:12Z 2021-11-20T20:58:26Z Is this Apple’s?
Saw it in San Francisco last night. 
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Mike Elgan
tag:elgan.com,2013:Post/1761318 2021-11-19T18:14:28Z 2021-11-19T19:10:07Z I’m like a wildlife photographer, but the wild life I photograph is my own
Here I am capturing a wild lamb cooked underground in agave leaves for 7 hours before being devoured by a ravenous horde of Gastronomads
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Mike Elgan
tag:elgan.com,2013:Post/1760144 2021-11-16T18:51:46Z 2021-11-16T18:51:47Z A random block in Hollywood on Santa Monica Blvd. has these random street lamps

It’s actually an art installation called Vermonica. The lamps are from 1925. 

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Mike Elgan