Chocolate chili mustard hot dog? Why, Japan? Why?

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An event in Tokyo called Salon du Chocolat is featuring a hot dog stand that adds chocolate to the chili mustard dogs.

It’s called a Chocodog, and in truth Japan is largely blameless for this one. It’s really a collaboration between two Danish companies: John’s Hotdog Deli and chocolatier Friis-Holm. They’re merely exhibiting this monstrosity in Japan.

So: Why, Denmark? Why?