Disney launched an app designed to amuse you and your kids while you're waiting in an hour-long line for a ride at Disneyland or Disney World.
In fact, the Play Disney Parks app only works when you're in line at a Disney park.
It's an augmented reality app, and it shows content related to the ride you're waiting for. For example, the app shows Tinkerbell fluttering around inside a lantern. While in line for Space Mountain, the app shows rockets flying overhead.
The app uses Bluetooth beacons to enable the apps.
The apps also give you a kind of "traffic report" on your status in the line.
Here comes the video!