The internet is too slow. Google wants to make it faster. One way for them to do that is to encourage the use of innovative image file formats that shrink image file sizes while barely affecting picture quality.
That’s why the company’s Chrome Labs just released a free online tool called Squoosh, which lets you control all the parameters of photo compression and see a big, side-by-side comparison of the compressed image with the original.
In the example above, I compressed a nearly 8 megabyte file down to around 1.6k — a 98% reduction in size without compromising quality.
You can also convert the file format into any other format, including OptiPNG, MozJPG, WebP, Browser PNG, JPG, and WebP.
Squoosh works in all major browsers. It’s great for a Chromebook.
And I can testify that Squoosh is very easy to use. The only downside is that it cannot do bulk conversions. You’ve got to modify one image at a time.
Google encourages faster web pages by offering this free tool. They also do so by rewarding faster pages with higher search rankings. So make sure you’re compressing your pictures.