How hearables will drive the attention economy


In the coming world of AI-enhanced wearables, context-aware wristwatches, smart glasses and hearables will guide and inform and provide the help we want when we want it. Of all these categories, hearables will be the best and most popular, and for one important reason: Because they can control access to our ears, they can help us more than any other wearable to control our attention.

In the attention economy, attention is the most valuable resource we have. The new generation of hearables are giving us control, and automating the shifting of our attention to favor the sounds that benefit us in any given context. Read my column.