It's time to create your own social network

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Elon Musk deleted the Facebook pages of both Tesla and SpaceX yesterday. Apparently he didn't want to be associated with a discreditable outfit like Facebook. 

It was easy for Musk to do. Twitter would have been much harder to leave. 

The trouble is that social networks like Facebook have made us dependent. We have to work really hard just to reach 10% of our fans. If we want to reach 20%, we have to pay Facebook for that.

And now Facebook has proved itself to be a reputation-damaging social network. 

What to do? 

It's time to build our own social networks using old-school technologies: email newsletters, RSS feed subscriptions to blogs and podcasts. 

Here's what you need to know.