Phrase of the moment: "kills you slower"

Screenshot 2019-07-10 at 10.28.34 AM.jpg

The marketing language for a new fake chicken nugget product called NUGGS is hilarious. They say to reticent customers: “Don’t be chicken” and to try their “nugget simulation.”

(NUGGS are made with “pea protein” instead of birds using “the world’s most advanced nugget technology.”

Their health claim is the pièce de résistance: Their product, they say, “Kills you slower.”