Phrase of the moment: "shadow economy"

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Apple CEO Tim Cook penned this week an opinion piece for TIME called “You Deserve Privacy Online. Here’s How You Could Actually Get It.”

In the screed. Cook threw his fellow Silicon Valley companies under the bus by calling for the US government to enact GDPR-like regulations right here in the Land of the Free.

Whatever.

As a tech-centric word nerd, I was struck by Cook’s use of the phrase “shadow economy” as an alternative to “surveillance capitalism.”

I suspect Cook is trying to advance the more criminal-sounding “shadow economy” because Apple in fact does engage in surveillance and certainly engages in capitalism.