UK cosmetics company quits social media because it's "tired of fighting with algorithms"

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British bath bomb peddler Lush said this week that they’re pulling out of social media.

We are tired of fighting with algorithms, and we do not want to pay to appear in your newsfeed,” the company posted.

This seems to me to be the most rational and productive policy, and I think all companies should follow suit.

Instead of allowing Facebook and other companies to block your content from reaching the majority of the people who have signed up to receive such content, it seems to me to be far better to invest time and money on SEO, email newsletters and web-based advertising. (Last time I checked, Facebook delivered business posts to only 1.2% of the people who follow brands.)

The Facebooks of the world want all the power, all the money and all the control.

Why are companies still giving it to them?