Why Amazon is making so many crazy copycat hardware products

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Wait, smart glasses? Smart night light? Smart ring?

Sounds dumb. Amazon seemed to go nuts with its announcement of new hardware products on Wednesday.

The company also announced a high-end smart speaker, earbuds, a smart oven, an updated Echo Dot with a clock, a new regular Echo, a lower-priced Echo Flex, a higher-priced Echo Studio, an updated Echo Show 8 and even an Echo Glow smart lamp for kids. It even launched a pet tracker called Fetch, and a long-range, low-power networking technology called Sidewalk to go with it — 15 new products in all.

The glue that holds together most of these disparate products, of course, is Alexa, Amazon’s voice assistant. Amazon understands that we WILL wear our AI voice assistants.