Word of the moment: "kidfluencer"


The New York Times published a piece about children on YouTube hawking products and making coin. Some have big followings and stage parents. Is this OK?

Seven-year-old Ryan plays with toys on YouTube, and has reportedly made $22 million. Some 15% of Ryan’s earnings are placed into a Coogan account, which is a kind of account for minors that squirrels the money away until kids turn 18. Where does the rest go?

And they start young. An Instagram “kidfluencer” named Halston Blake had at the time I posted this 113,000 followers, and he’s not even born yet.

They even have ad agencies and kidfluencer specialist talent agencies now.

As far as I can tell, it’s legal for kids to have their own YouTube channel. But if kids can make a ton of money on YouTube, what’s to stop parents from forcing or manipulating their kids into performing for the camera in an exploitative way?