Word of the moment: "pause-vertising"


Advertisers have found a new place to drop ads: on your video when you hit the “pause” button.

Hulu and AT&T (which owns DirecTV and U-verse) plan to introduce “pause-vertising” next year.

Sounds annoying, but as long as you can stop the ad by hitting “play,” it’s better than those pre-roll video ads you can’t stop until the timer runs out.