Apple’s Vision Pro means business. Here's how we know.

Simply by announcing Vision Pro, Apple is already changing the market. Google, for example, has reportedly canceled its Iris AR/VR product plans because (according to rumor) Apple’s product is just too good to compete with. That product was positioned in the press as a successor to Google Glass Enterprise Edition, which itself was recently canceled.

Meanwhile, other AR/VR glasses makers are getting a boost because Apple is making the market believe in the future of spacial computing.

But when the hardware gets real next year, and the software starts to emerge, that’s when the real change begins.