Using digital twin technology to simulate real people can be powerful. But when it’s used to represent the views of people (leaders, celebrities, customers, or the public), people tend to oppose the idea. When they interact with prominent people, they want to interact with the real people. When their views are considered, they want to be asked rather than represented by a digital twin.
This might change later, but for now the lesson is clear: it’s important to use digital twin tech carefully — and watch out for reputation harm from using it wrongly. Read my opinion column at Computerworld.com.