Here comes the 'destination workplace.'

In a market economy, some human spaces are provided as services that compete with other services to attract customers. This is true of hotels, gyms, and shopping malls.

But it hasn't been true of workplaces.

In the past, the workplace was provided by a monopoly provider — the company you worked for. As a result, offices hadn't been particularly appealing or creative, with industry exceptions like tech, where the nature of employment can be fluid.

Once an employer was chosen, individual employees didn't have a choice like customers. Instead, workplace quality was just another factor lumped in with many other factors for how appealing an employer might be.

You might accept a substandard workplace if other factors like higher salary and better growth opportunities were available.

But in the future of work, that's going to change. It's already changing.

Get ready for the rise of the "destination workplace."

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