Today, customers expect their retail experience to feel like a relationship. They don't want to simply leave with their purchase; they want maximum choice in how, when and where they interact with the brand, and they expect brands to know who they are at every stage of their journey.
This has left many organizations wondering how to enhance customer experience in retail, but it's not as complicated as you may think. The best way to meet rising customer expectations is to rely on advanced technologies and their associated methodologies.