Despite the growing popularity of online retail, good old-fashioned brick-and-mortar retail stores are here to stay. What's changing is customer expectations about the retail experience.
In short, online retail and physical retail each have upsides and downsides. Consumers have come to expect all the upsides (like digital retail technology in stores and easily navigable store flow) and as few of the downsides (long lines and poor customer experiences, for instance) as possible. Many stores are accomplishing this balance by establishing digital experiences and technology in retail stores.