NFT-based virtual shoe deal lets you buy sneakers that don't exist

An "NFT-based fashion brand" called CryptoKickers, which claims to design "Footwear for the New World," signed NBA basketball player Wilson Chandler to the first-ever  "virtual shoe deal." The partnership yesterday "released" 21 pairs of "Wilson Chandler 1s" virtual sneakers that you can buy for around $44 a pair.

Even before the NBA tie-in, CryptoKickers sold more than 300 pairs of virtual shoes at prices exceeding $3,000. 

My God, this is dumb.