An "NFT-based fashion brand" called CryptoKickers, which claims to design "Footwear for the New World," signed NBA basketball player Wilson Chandler to the first-ever "virtual shoe deal." The partnership yesterday "released" 21 pairs of "Wilson Chandler 1s" virtual sneakers that you can buy for around $44 a pair.
Even before the NBA tie-in, CryptoKickers sold more than 300 pairs of virtual shoes at prices exceeding $3,000.
My God, this is dumb.