Superintelligent hosts Mike Elgan and Emily Forlini explore the link between churning homemade butter and the craving for authenticity in the new world of fake AI everything. They talk about Google’s new Gmail AI features as the most recent example of companies pushing everyone to use AI for communication. The hosts allow themselves to be influenced by influencer and Instagram chief Adam Mosseri, who says that in 2026 influencers will need to prove their humanity by posting authentic content and disclosing how they use AI.
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