Why Amazon's Amp is way better than Clubhouse or Twitter Spaces

I’ll just come out and say it: Amazon Amp is BY FAR the best social audio service.

Because it’s “ambient.” It’s designed to provide a soundtrack for your life, without all the scheduled, trade-show-conference intensity of Clubhouse or Twitter Spaces.

Amp lets you be a DJ. You can select from any of tens of millions of songs available to use (but not download) for your shows. You build a playlist, then play that music for yourself and your audience — the Amp users who choose to listen. Between songs, you can talk. And, like a radio DJ, you can open it up for “callers.” They queue up, and you can choose whomever you like to talk. And you have a conversation.

Currently live shows are featured on the app, and as you scroll through them you eventually see the scheduled shows in order, with the soonest first.

The result of this format is a very relaxed, easygoing ambient kind of social audio experience.

Unlike Clubhouse or Twitter Spaces (which can become a kind of extrovert Hunger Games of microphone hogging and bloviating pontification, and where far too many conversations descend into boring chatter about crypto), Amp shows are great for everybody. Even the most extreme introverts can host shows without discomfort.

I think Amp is going to be huge. But even if it doesn’t blow up, Amp is already a super fun way to discover music and have conversations.

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